The house of Revol, which celebrated its 250th anniversary in 2018, is innovating once again with its NO.W collection in recycled Recyclay ceramic paste.
Sophie Lamigeon and Romain Rivière
Present on tables for more than 250 years, the Revol porcelain factory innovates once again in 2020 with its eco-designed collection NO.W. This is the first one in the house to be made with its Recyclay pulp, the result of a revolutionary process for treating production effluents allowing to purify the water to return it to nature and to recover the mineral matters in suspension, resulting from pastes and enamels, to make a new ceramic paste. This process, which has been patented, once again confirms Revol’s position as a pioneer in the world of ceramics. This NO.W range, simple, handcrafted, robust and functional, is intended to be the ally of responsible and committed cooks. By 2020, Revol has pledged to reintroduce 80 tons of production effluent into its manufacturing process.
Rooted for two centuries in the steep and green land of the Drôme, Revol draws the audacity of its revival from its origins. It is the union in 1768 of Pierre Revol and Madeleine Carrier, both from families of earthenware makers of the region, which signs the beginning of the company. Since then, the company has been run by nine generations. A child of the factory, Olivier Passot is now its face. The taste for risk has always been one of the fundamental values of Revol’s management. While his father, a seasoned industrialist, worked on modernizing equipment and techniques to boost production, Olivier is committed to creating a strong brand, including internationally. The director, who intends to give meaning to the family epic, has invested in a project to valorize the collections of objects and archives recounting the evolution of uses over the last two centuries. According to him, Revol must know how to conjugate itself in the past to better express itself in the future.
Pleated, square, squat or filiform, multicolored or monochrome, rustic or sophisticated… The eclectic palette of Revol’s creations over the years perfectly illustrates the creative and decorative richness that has contributed to the originality of its tables for generations. Lion head tureens, Basalt ceramics imitating raw slate, crumpled tumblers… The iconic pieces of the house are on display as industry landmarks.
With over 75 colors and finishes to choose from, Revol is the only porcelain manufacturer to offer such a wide range of styles and textures, the result of passionate exchanges with chefs around the world. From the workman’s gesture to that of the cook, the history of Revol porcelain is part of a perpetual quest for perfection and excellence. Research and creativity are at the heart of the brand’s strategy. Having conquered the art of the table with sublime collections such as Arborescence or Equinoxe, the company is now making a noticeable turn towards design and innovation.
The manufacturer relies on its expertise of the material to express its know-how in a different way. Today he assumes his artistic positions and shares his passion for porcelain with creators. Thus, in 2017, the manufacture collaborates with the design studio Färg & Blanche and the publishing house Petite Friture for the collection Succession. As for Solstice, a collection that transgresses the codes of the porcelain, then culinary art to reinvent the table, it is the fruit of an experimental craft approach that expresses the uncontrolled accidents of the material, leaving more creative freedom to the human hand. Resolutely Looking to the future, Revol never stops reinventing itself.
