{"id":33320,"date":"2019-12-13T14:05:10","date_gmt":"2019-12-13T13:05:10","guid":{"rendered":"https:\/\/lhonoremagazine.com\/2019\/12\/13\/jean-guyon-my-luck-was-to-break-free-from-codes\/"},"modified":"2022-11-26T12:59:06","modified_gmt":"2022-11-26T11:59:06","slug":"jean-guyon-my-luck-was-to-break-free-from-codes","status":"publish","type":"post","link":"https:\/\/lhonoremagazine.com\/en\/2019\/12\/13\/jean-guyon-my-luck-was-to-break-free-from-codes\/","title":{"rendered":"Jean Guyon: &#8220;my luck was to break free from codes"},"content":{"rendered":"\n<h3 id=\"in-a-way-the-wines-of-the-medoc-are-his-with-more-than-190-hectares-and-6-castles-jean-guyon-is-indeed-the-first-owner-of-the-region-its-wines-mainly-crus-bourgeois-are-touring-the-world-notabl\">In a way, the wines of the M\u00e9doc are his. With more than 190 hectares and 6 castles, Jean Guyon is indeed the first owner of the region. Its wines, mainly crus bourgeois, are touring the world, notably through a strong presence in the business classes of airlines. Meeting with this former interior decorator, who became one of the strong men of Bordeaux wine.<\/h3>\n\n<h4 id=\"by-romain-riviere\">By Romain Rivi\u00e8re<\/h4>\n\n<p><strong>When you have run the\nM\u00e9doc, it is a sure sign that we have become a true\nmedocain !<\/strong><\/p>\n\n<p>(laughs)\nIndeed, I ran 7 marathons, and only the M\u00e9doc one. The three\nIn the last few years, we have reached the podium as a team. The\nRunning is an extraordinary sport that makes us high for 6 months,\nand the finish of a race such as the marathon is always confused with a\nhuge personal pride. And even though I&#8217;m not a running nut\n&#8211; my record being close to 4 hours -, I like the values of this race\nbeyond its sporting dimension: the conviviality and the good\nThese are the same values of the art of living that make me want to be a part of this\nalso love my job.<\/p>\n\n<p><strong>How does one go from the Boulle school\nto the crus bourgeois?<\/strong><\/p>\n\n<p>A\nAt the end of the 80&#8217;s, I was leading a career in the promotion\nreal estate and interior design. I divided my time between\nFrance, the United States and the Middle East. So I was quite far from the\nbut I often criticized the wine and the winemakers, until one day I\nI wondered if I would be able to do it myself. I therefore\nto make wine, with the will to exploit the terroir of the north of the\nM\u00e9doc where I bought 2 hectares of vineyards, on the edge of the Gironde, and to\nto produce a good wine for friends. But very quickly, I realized that he\nwas complicated to develop with 2 hectares and to set up a\ncommunication and a strong distribution network, so I seized the opportunity\nopportunities that have arisen over the years by buying out\nhectares until 2013, the year of the acquisition of Ch\u00e2teau Greysac and its 90\nhectares. It is this sequence that has allowed us to develop the domain,\nwhich today produces nearly 1.3 million bottles per year,\nmarketed worldwide.<\/p>\n\n<p><strong>With 192 hectares in the M\u00e9doc, you can\nyou are in a way the strong man of the region. This gives you a\nsome responsibility&#8230;<\/strong><\/p>\n\n<p>I have\nwanted from the start that the north of the M\u00e9doc be recognized and that the winegrowers\nof the region are also for the quality of their terroirs. I think we\nhas succeeded in showing that there is more to life than just the names\nin the M\u00e9doc, which have a say in world trade.\nOur responsibility is perhaps, with all our colleagues who show themselves\nalso very dynamic, to have known how to pull up a soil which it is\ndeserved and which lived until then in the shadow of the great appellations.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2019\/12\/17.-Jenkell-Bonbons-Cha&#x302;teau-Haut-Condissas.jpg\" alt=\"\" class=\"wp-image-1502\"\/><\/figure>\n<p><strong>Are your wines the same as they were\n30 years?<\/strong><\/p>\n\n<p>They\nhave evolved significantly. And this, for the simple reason that I do not\nI didn&#8217;t know much about it when I arrived. My luck, at the beginning, was\nto start with only 2 hectares. This allowed me to do some silly things,\ntry many things by freeing myself from codes and habits\nof the M\u00e9doc, in terms of cultivation, wine-making and equipment.\nI was able to freely put aside what didn&#8217;t work, and kept and\nimproved what was working. Today, of course, we master\nperfectly and in fact, our wines are much more elaborate. Upper Condissas\nis a good example, as is Rollan de By.<\/p>\n\n<p><strong>By placing art at the center of your\nvineyards before the others, you have also broken the codes&#8230;<\/strong><\/p>\n\n<p>Usually\nIndeed, I placed artworks before it became a trend. But\nthe intention was not so much to break the codes as to be myself. I did not\nnever wanted to fit into a mold, my only motivation being to make the\nthings according to my vision. Art is part of me. I was practically raised in\nthe drawers of a Louis XV chest of drawers since my father was an antique dealer. Myself,\nI went to the Boulle school before becoming an interior designer, so well\nObviously, art interests me and has always interested me. There have always been\nat home and it was logical that it should be visible in my castles. It is in\nthis logic that I asked local artists from the beginning to tag\nmy cellar.<\/p>\n\n<p><strong>What dimension of art do you\nis she interested?<\/strong><\/p>\n\n<p>First\nI am interested in what brings me a vibration. But I keep a passion\nfor Flemish painting of the 16th and 17th centuries. All natures\nand the representations of interiors of houses, which show us the\nthe way generations lived in those days &#8211; the set tables, the\nclothes&#8230; -, I am passionate about. I have made a rather exciting collection of them,\ntoday divided between Brussels where I live, Paris and Bordeaux.  <\/p>\n\n<p><strong>Many <a href=\"https:\/\/www.domaines-rollandeby.com\/ou-nous-trouver\/on-board\/\">airline business classes<\/a> serve your wines on board. A great achievement!<\/strong><\/p>\n\n<p>It is\nindeed a feat, considering the difficulty of placing wines on board\naircraft. The competition is terrible, as the stakes are high in terms of\nand market: at Air France, for example, we deliver 50 per cent of our\n000 bottles every two months, which means that 450,000 passengers, at\non board the company, read comments from the world&#8217;s best sommelier\nsaying that they hold in their hands the best wines of the Medoc. Imagine\nwhat is at stake! Moreover, this strong presence in the airline industry &#8211; Air France,\nEmirates, Qatar Airways, United Airlines&#8230; &#8211; proves that our wines compete with\nthe most prestigious names. And it is a great pride. It is partly\nthanks to this lever that we have been able to raise Chateau Greysac to the top of the\nof the best-selling M\u00e9doc ch\u00e2teaux in the United States, where we sell\n200,000 bottles per year.<\/p>\n\n<p><strong>You have acquired a new property\nin Saint-Emilion, the Ch\u00e2teau de la Fleur-Perey, far from the north of the M\u00e9doc. Why\nSaint-Emilion ?<\/strong><\/p>\n\n<p>I have\nbought 10 hectares in Saint-Emilion, in grand cru, with Jean-Luc\nMarteau, my cellar master, who has been on the property for 20 years. He had\nalready bought a castle there, the Tour Perey, on 2 hectares. And when he told me\ninformed that a nearby vineyard was for sale, but that he could not go there\nalone, I decided to help him, to get involved with him, with the objective that he\ncan make its own vineyard within 10 years. We released our first\nvintage this fall, and it is very promising.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a way, the wines of the M\u00e9doc are his. With more than 190 hectares and 6 castles, Jean Guyon is indeed the first owner of the region. Its wines,&hellip;<\/p>\n","protected":false},"author":4,"featured_media":31628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[970,1222,1223,1224,753],"powerkit_post_featured":[],"jetpack_featured_media_url":"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2019\/12\/guyon.jpeg","_links":{"self":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts\/33320"}],"collection":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/comments?post=33320"}],"version-history":[{"count":1,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts\/33320\/revisions"}],"predecessor-version":[{"id":33321,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts\/33320\/revisions\/33321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/media\/31628"}],"wp:attachment":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/media?parent=33320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/categories?post=33320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/tags?post=33320"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=33320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}