{"id":33237,"date":"2026-03-01T09:42:00","date_gmt":"2026-03-01T08:42:00","guid":{"rendered":"https:\/\/lhonoremagazine.com\/2020\/03\/30\/the-revival-of-the-cherbourg-umbrella\/"},"modified":"2022-11-26T11:39:23","modified_gmt":"2022-11-26T10:39:23","slug":"the-revival-of-the-cherbourg-umbrella","status":"publish","type":"post","link":"https:\/\/lhonoremagazine.com\/en\/2026\/03\/01\/the-revival-of-the-cherbourg-umbrella\/","title":{"rendered":"The revival of the Cherbourg Umbrella"},"content":{"rendered":"\n

The iconic Cotentin umbrella manufacturer changes its name to accompany its development. It has built its success on values of authenticity and excellence.<\/h3>\n\n

By Blanche Rivi\u00e8re<\/h4>\n\n

Le V\u00e9ritable Cherbourg becomes… Le Parapluie de Cherbourg<\/a><\/strong>. In a context of strong growth, the Normandy-based company, headed since 2018 by Charles Yvon and which sells 15,000 umbrellas per year<\/strong>is entering a new phase of its development with a change of identity, while maintaining the same values of excellence and authenticity<\/strong> that made its success since its creation in the 80s. A tribute to Jacques D\u00e9my’s 1964 musical Les Parapluies de Cherbourg<\/em>, starring the young and graceful Catherine Deneuve as Genevi\u00e8ve ? <\/p>\n\n

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an icon of French excellence.<\/figcaption><\/figure>\n

Since his arrival at the head of the company, Charles Yvon has endeavored to develop the brand in France and internationally, relying on a network of a hundred retailers. Full of ideas, he set up collaborations with prestigious houses – Saint James, Porsche… –<\/strong> to establish the reputation of his brand with a demanding clientele. In the fall of 2019, shortly after the label Entreprise du Patrimoine Vivant \u2013 EPV \/ LHC \u2013<\/strong>In January, his company became a supplier to the Elys\u00e9e Palace boutique and his anti-bullying model was selected to be presented at the Fabriqu\u00e9 en France exhibition at the Elys\u00e9e Palace.<\/p>\n\n

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its elegance and its resistance seduce a demanding clientele.<\/figcaption><\/figure>\n

In 1986, Jean-Pierre-Yvon, a photographer from a large family of tanners, returned to his native town, Cherbourg, and created the umbrella brand Le V\u00e9ritable Cherbourg. Its ambition: to make the port city of the extreme north of Cotentin known for other specificities than its bad weather, largely illustrated in the film by Jacques D\u00e9my. Successful bet: since the 90s, its umbrellas are exported and their elegance seduce a large international audience<\/strong>. The brand then became an emblem of French craftsmanship and excellence.<\/p>\n\n

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une qualit\u00e9 artisanale garantie.<\/figcaption><\/figure>\n

To achieve this, the company has relied from the outset on strong values, based on the excellence of French craftsmanship<\/strong>. Designed in downtown Cherbourg, the handmade umbrellas guarantee a rare resistance and quality. The umbrella displays are made in the small neighboring town of Bricquebec, a sign of a short circuit. At the same time, the company has set up an alterations and maintenance service<\/strong> in its factory to guarantee the durability of its products, which are authentic luxury items<\/strong>. Available in some twenty models and colors, flanked by the brand’s coat of arms embroidered on the canvas, these umbrellas also reveal their secrets through free or guided tours organized at the factory.<\/p>\n","protected":false},"excerpt":{"rendered":"

The iconic Cotentin umbrella manufacturer changes its name to accompany its development. It has built its success on values of authenticity and excellence. By Blanche Rivi\u00e8re Le V\u00e9ritable Cherbourg becomes……<\/p>\n","protected":false},"author":4,"featured_media":31793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1126,1127,976,930,847],"powerkit_post_featured":[],"jetpack_featured_media_url":"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2020\/03\/parapluie-nouveau-logofond-rouge-1500x790-pix-SILHOUETTE-A\u0300-DROITE.jpg","_links":{"self":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts\/33237"}],"collection":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/comments?post=33237"}],"version-history":[{"count":1,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts\/33237\/revisions"}],"predecessor-version":[{"id":33238,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts\/33237\/revisions\/33238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/media\/31793"}],"wp:attachment":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/media?parent=33237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/categories?post=33237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/tags?post=33237"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=33237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}