{"id":33185,"date":"2020-09-15T15:25:51","date_gmt":"2020-09-15T13:25:51","guid":{"rendered":"https:\/\/lhonoremagazine.com\/2020\/09\/15\/hublot-the-roaring-forties\/"},"modified":"2022-11-25T14:30:33","modified_gmt":"2022-11-25T13:30:33","slug":"hublot-the-roaring-forties","status":"publish","type":"post","link":"https:\/\/lhonoremagazine.com\/en\/2020\/09\/15\/hublot-the-roaring-forties\/","title":{"rendered":"Hublot: the roaring forties"},"content":{"rendered":"\n<h3 id=\"hublot-celebrates-its-40th-anniversary-launched-in-1980-it-has-under-the-impetus-of-its-owner-jean-claude-biver-shattered-many-established-codes\">Hublot celebrates its 40th anniversary. Launched in 1980, it has, under the impetus of its owner Jean-Claude Biver, shattered many established codes. <\/h3>\n\n<h4 id=\"by-olivier-muller\">By Olivier M\u00fcller<\/h4>\n\n<p>Forty years old, in watchmaking, is a pre-puberty age, compared to the great secular houses like Patek Philippe, Audemars Piguet or Breitling. Nevertheless, in its short life, the Hublot brand has accomplished many miracles. <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2020\/09\/Capture-d&#x2019;e&#x301;cran-2020-09-15-a&#x300;-15.19.10.png\" alt=\"\" class=\"wp-image-24325\"\/><\/figure><\/div>\n\n<p>Born in 1980, she immediately stood out\nby the adoption of rubber as a luxury sign. The watch\n&#8220;Hublot&#8217;s founder, Carlo Crocco, was in his infancy,\nhas the funny idea of combining precious metals and rubber bracelets in\nwatches whose case looks like a ship&#8217;s porthole. <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2020\/09\/Capture-d&#x2019;e&#x301;cran-2020-09-15-a&#x300;-15.19.27.png\" alt=\"\" class=\"wp-image-24326\"\/><\/figure><\/div>\n\n<p>Other brands quickly adopted this concept. The consecration came from the choice of Hublot by many royal courts: the kings of Greece, Spain, Sweden or even the prince of Monaco all acquired a copy.<\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2020\/09\/Capture-d&#x2019;e&#x301;cran-2020-09-15-a&#x300;-15.21.49.png\" alt=\"\" class=\"wp-image-24327\"\/><\/figure><\/div>\n\n<p>Without being a mass success, the brand\nfinds its place in the watchmaking landscape. However, Carlo Crocco,\ngradually devotes more time to his foundation. A providential man\nwill buy Hublot: Jean-Claude Biver. <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2020\/09\/Capture-d&#x2019;e&#x301;cran-2020-09-15-a&#x300;-15.22.06.png\" alt=\"\" class=\"wp-image-24328\"\/><\/figure><\/div>\n\n<p>The rest is history: the man who had just sold Blancpain was going to put Hublot into orbit, spend 15% of his turnover on marketing, sign partnerships with all the world&#8217;s soccer stars, leagues, drivers, sprinters, artists. The watches of the Biver years are hypertrophied, hyper technical and&#8230; hyper sold. In 10 years, the small brand built a gigantic factory in Nyon and happily exceeded half a billion Swiss francs in sales. It is one of the most dazzling successes of the 2000s, acquired in 2008 by LVMH. <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2020\/09\/Capture-d&#x2019;e&#x301;cran-2020-09-15-a&#x300;-15.22.27-1.png\" alt=\"\" class=\"wp-image-24333\"\/><\/figure><\/div>\n\n<p>It is to celebrate the first days of this\nadventure that the brand is unveiling today three new models\n&#8220;Classic&#8221;. The black polished lacquered dial displays an ultra sobriety\ndistracted only by the presence of the faceted hands, the H logo and\nSurface-mounted porthole. <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2020\/09\/Capture-d&#x2019;e&#x301;cran-2020-09-15-a&#x300;-15.19.19-2.png\" alt=\"\" class=\"wp-image-24336\"\/><\/figure><\/div>\n\n<p>The 45 mm case in yellow gold, titanium or\nblack ceramic is crossed by the famous screws on the bezel and equipped with a\nsapphire back, all worn on the unchanging rubber strap. Charles Crocco,\nfounder of Hublot, wanted it to be practical, resistant and portable in all\ncircumstances. Today, the myth is back. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hublot celebrates its 40th anniversary. Launched in 1980, it has, under the impetus of its owner Jean-Claude Biver, shattered many established codes. By Olivier M\u00fcller Forty years old, in watchmaking,&hellip;<\/p>\n","protected":false},"author":4,"featured_media":32084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[732],"tags":[765,965,767,816,766],"powerkit_post_featured":[],"jetpack_featured_media_url":"https:\/\/lhonoremagazine.com\/wp-content\/uploads\/2020\/09\/hublot-scaled.jpg","_links":{"self":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts\/33185"}],"collection":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/comments?post=33185"}],"version-history":[{"count":1,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts\/33185\/revisions"}],"predecessor-version":[{"id":33186,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/posts\/33185\/revisions\/33186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/media\/32084"}],"wp:attachment":[{"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/media?parent=33185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/categories?post=33185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/tags?post=33185"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/lhonoremagazine.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=33185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}